Bicultural programmer mun2 has named Diana Mogollon its general manager.
In her new post, Mogollon, who had been serving as the network's vice president, programming and marketing, will focus on developing and driving overall mun2 Television strategy and providing operational leadership across the business. Working with the senior management of the network that targets bicultural Latinos ages 18 to 34, she also will be responsible for identifying opportunities that will drive ratings, digital traffic and align the organization for future growth.
Succeeding Alex Pells who stepped down in December, Mogollon will report to Telemundo COO Jacqueline Hernandez, who has been heading the day-to-day operations of the NBC Universal cable property.
"Diana's deep understanding and knowledge of the U.S. Hispanic audience has been an integral part of our successful marketing strategy and initiatives over the last five years," said Hernandez in announcing the promotion. "In this critical role she will leverage that success and take the mun2 network and brand to new heights, connecting with the most influential segment of the U.S. Latino population."
As vice president of programming and marketing since 2005, Mogollon has been instrumental in developing innovative marketing platforms that reach and speak to the network's viewers including the annual music series Descarga. Mogollon also worked closely with programming and productions in support of all of the company's West Coast productions, including 12 Corazones and El Grito specials.
Prior to joining Telemundo, Mogollon served as the vice president of Galan Entertainment and was responsible for supervising all aspects of the company's wide-range of production, development, sales and marketing. Mogollon began her career in television at Lifetime cable network working on original movies and specials as the coordinator in the original programming department.
