It was a hot summer for Music Choice with video on demand, as there were nearly 335 million views on the platform.
July was the top month with 118 views overall, according to data from Rentrak Corp. August followed with 111 million, while June started things off with 106 million.
All told, the 335 million views came from over 11 million unique set-top boxes, according to Rentrak. This total represents the biggest summer for video transactions of any single VOD network -- music or any other genres -- said Music Choice.
Setting the pace as the top music video from June 1 through Aug. 31 was "Ride" by Ciara, featuring Ludacris, said Music Choice officials. Check out the vide here.
"We are thrilled with the record breaking number of views from music fans accessing our video on demand platform" said Damon Williams, vice president of programming and content at Music Choice, in announcing the VOD results. "Our numbers clearly illustrate that Music Choice is the industry leader in providing consumers with the hottest videos in the form they prefer - on demand!"
