NAB 2018: Comcast Unit Offers Live-to-IP
Comcast Technology Solution, a unit of Comcast focused on multiscreen video distribution and advertising technologies and services, has introduced an “enhanced” live services offering that includes a new live-to-IP capability that enables partners to reach consumers on a wide range of devices.
CTS said the enhanced offering serves as way for video content providers and operators around the world to deliver linear and live events using a turnkey system that ingests content via satellite, fiber or over the internet, manages and protects the content, and then distributes it to targeted end devices.
The offering also includes Linear Rights Metadata Management services that, it notes, ensures the accurate delivery, entitlement and representation of content across digital screens and live multichannel broadcasts.
“Comcast Technology Solutions has years of experience delivering live content via broadcast and now we can enable customers to benefit from this expertise across all screens,” Bart Spriester, GM and VP of Comcast Technology Solutions, said in a statement. “With our broadcast-quality infrastructure and flexible, modular solution set, content providers are equipped to meet rapidly evolving consumer demands for live content.”
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Among customers, ESM Productions, a company that specializes in music concerts and special events, uses CTS’s live services platform in support of events such as the Meadows Festival, Vic Mensa and Cardi B concerts, Reform 2018, as well as for the WNBA.
Comcast launched Comcast Technology Solutions in the fall of 2016 as a division that combined three of its media and tech businesses – Comcast Wholesale, thePlatform and This Technology.
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