NAB: Broadcasters Have Donated $6.9 Million in PSA Ad Time

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The National Association of Broadcasters said Wednesday that TV stations have donated $6.9 million in airtime to a PSA campaign aimed at removing the stigma around mental health.

The OK2Talk initiative was launched July 23.

So far, the PSA's have aired on TV stations more than 48,000 times, says NAB.

The issue is near and dear to NAB President Gordon Smith, whose son suffered from mental illness and ultimately took his life. "I'm so proud of broadcasters across the country who have embraced this campaign and stand united in making a positive difference in the lives of millions of people," said Smith.

Mental health has also been an issue in the debate over the causes and solutions to gun violence.

John Eggerton
John Eggerton

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.