NAB Poll: 90% Aware of DTV Transition

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The National Association of Broadcasters' latest poll found that 90% of those surveyed were aware of the Feb. 17, 2009, switch to digital by full-power TV stations, up from 83% in January.

That was according to a phone survey of 31,426 TV households conducted by Smith-Geiger for the NAB.

The figure was higher than the 84% awareness cited by the Government Accountability Office last week in a Hill hearing on the DTV transition.

Also according to the Smith-Geiger study, 70% of households reported having seen a DTV education public-service announcement on TV, with the vast majority of those (82%) finding the messages helpful.

John Eggerton
John Eggerton

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.