Nick at Nite will integrate Procter & Gamble Co.’s “Febreze” fabric freshener and odor remover into mini-sitcom At the Poocharelli's under terms of an alliance between the network, P&G and MediaVest USA.
At the Poocharelli's, a series of eight 90-second interstitials about a family of canines, will debut on NAN Tuesday, April 11, and it will air every Tuesday at 9:57 p.m. (EST/PST).
The three companies collaborated on programming, creative production, scripts, set design, graphics packaging and promotional elements.
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