B&C has partnered with attention and conversion analytics company iSpot.tv to bring you a weekly chart we call Promo Mojo: exclusive data showing the top five TV promos ranked by TV ad impressions. These are the shows networks have been promoting most heavily to drive tune-in (our data covers the seven-day period through Nov. 4).
On the strength of nearly 240 million TV ad impressions, a promo for Mars, the second season of National Geographic's "global event series," tops our chart. Food Network gets in a festive mood with Holiday Baking Championship at No. 2 and Ultimate Thanksgiving Challenge at No. 5. Meanwhile, Fox, which dominated our ranking last time (taking four out of five spots), still makes a respectable showing, grabbing third place for 9-1-1 and fourth for Fox College Football.
Notably, Mars earns the highest iSpot Attention Index (135) in our ranking, getting 35% fewer interruptions than the average promo (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV).
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