NBA Adds VR Subscription Package to League Pass

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The NBA and Turner Sports have added a new virtual reality subscription package to its NBA League Pass live game out-of-market service, which tips off Tuesday (Oct. 17), the company announced Monday.

The new, season-long virtual reality subscription package – developed by NBA Digital and NextVR -- will be available across the Samsung Gear VR, Google Daydream and Windows Mixed Reality platforms. In all, the $49.99 VR service can be accessed across 19 platforms including television, broadband, tablets and mobile phones and connected devices.

Related: NBA Digital, NextVR Strike Multiyear Partnership

In addition to the $199.99 price tag for the traditional NBA League Pass package, NBA Digital will offer a $249.99 premium package that features continuous in-arena coverage during live game breaks.

The new packages will join other NBA League Pass premium packages including NBA Team Pass ($119.99) and single game ($6.99). NBA Digital will also bring back NBA Mobile View, which offers zoomed-in, tighter shot of the action that is optimized for the smaller screen size of mobile devices.

READ MORE > VR 20/20 2017: Virtual Reality Can Enliven ‘Dying’ Sports

R. Thomas Umstead
R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.