NBA Goes DTC in Phoenix With ‘Suns Live’

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New subscription streaming service runs $14.99 a month or $109.99 a season

Suns Live
(Image credit: Phoenix Suns)

After bolting their Bally Sports RSN contract and heading into a broadcast deal with Gray Television, the NBA's Phoenix Suns on Wednesday rolled out the direct-to-consumer streaming platform that will augment their local TV coverage.

Built by Kiswe, the same tech vendor behind DTC platforms recently launched by the Utah Jazz and NHL's Vegas Golden Knights, Suns Live will run $14.99 a month or $109.99 for the full regular season. 

Also Read: Kiswe Mobile’s Mike Schabel: Why the NBA’s Phoenix Suns Are Still Going to Get Their ‘Buckets’ on Free Over-the-Air Broadcast TV

Both tiers get users access to live preseason games (there are five this season) and regular season contests (70 total), game replays, and studio shows. The full-season package tacks on a Suns T-shirt. Unlike the Jazz, the Suns don't appear to be offering a single-game option for DTC customers. 

Live game coverage on Suns Live starts Sunday, when the Suns visit the Detroit Pistons for the first preseason contest of the 2023-24 campaign. 

Fresh off their trade for Bradley Beal, the Suns need the local TV revenue, having the third-highest payroll in the league at $188.5 million. 

Daniel Frankel
Daniel Frankel

Daniel Frankel is the managing editor of Next TV, an internet publishing vertical focused on the business of video streaming. A Los Angeles-based writer and editor who has covered the media and technology industries for more than two decades, Daniel has worked on staff for publications including E! Online, Electronic Media, Mediaweek, Variety, paidContent and GigaOm. You can start living a healthier life with greater wealth and prosperity by following Daniel on Twitter today!