NBA TV president Ed Desser has been promoted to the newly created position of executive vice president of strategic planning and business development for the National Basketball Association.
Along with running the day-to-day operations of the digital-cable network, Desser will be responsible for leading the league’s key new business initiatives and will operate as part of the Office of the Commissioner.
"Ed has played a vital role in every major NBA media development for more than two decades," commissioner David Stern said in a prepared statement Wednesday. "His many years of sports-entertainment experience ideally suit him to assess and develop the extraordinary opportunities the NBA will have in years ahead."
In NBA TV-related news, the network will launch a new weekly documentary series Jan. 25.
NBA Screening Room will telecast several NBA-produced documentaries, such as Emmy Award-winning film Whatever Happened to Michael Ray?.
Other shows scheduled to air include NBA at 50; Bill Russell:My Life, My Way; and 1968 show Bill Bradley: Old Young Man, the network said.
