NBA TV Bares Teeth With Shaq Week Stunt

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NBA TV is fishing for ratings with a familiar sounding programming stunt. Shaq Week will feature programming starring Shaquille O’Neal, the 15-time All-Star center turned TNT TV analyst.

Among the shows airing during Shaq Week are replays of 20 of O’Neal’s best performances as a larger than life player, including the 1993 game against the Nets when one of his dunks crushed the backboard.

During Shaq Week, NBA Digital will feature content starring the Big Aristotle, including best-of moments from TNT and NBA-TV.

The Shaq Week moniker is a play on Discovery Channel’s popular Shark Week.

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.