NBC Adds Midwest Sales Execs

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NBC Universal has named two new Midwest affiliate sales executives.

Tracey Bedell, director of sales and affiliate marketing for Bloomberg, joins as director, field marketing and local ad sales.

Brendan Reilly, who had been national accounts manager for Viacom's MTV Networks Distribution and Marketing.

Both report to Bridget Farley, VP, Midwest region. Bedell will be responsible for clients in North Dakota, South Dakota, Nebraska, Minnesota, Wisconsin, Iowa, Missouri, Indiana, Illinois, Michigan, Ohio, Kentucky, Tennessee, Arkansas.

Reilly will handle North Dakota, South Dakota, Nebraska, Minnesota and Iowa.

John Eggerton
John Eggerton

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.