B+C has partnered with always-on TV ad measurement and attribution company iSpot.tv to bring you a weekly chart we call Promo Mojo: exclusive data showing TV’s most-promoted programming ranked by ad impressions. Our data covers the seven-day period through March 20.
NBC’s American Song Contest is No. 1. Our previous chart-topper, Food Network’s Spring Baking Championship, drops out of the top five — but the network still makes a hearty showing, grabbing fourth place to cook up some excitement for its new reality competition The Julia Child Challenge (down from third place last time) and fifth to hype the third season of Tournament of Champions (which took fifth place last week too).
Also making a repeat appearance is Fox News, which promotes its continuing Russia-Ukraine war coverage in second place (up from fourth last time).
Rounding out the chart is Paramount Network, which gives some love to the ninth season of Bar Rescue — new to the ranking this week — in third place.
Notably, the Fox News promo has the week’s highest iSpot Attention Index (136), meaning viewers were on average highly likely to watch it all the way through (vs. interrupting it by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).
1) American Song Contest, NBC
Impressions: 457,132,242
Interruption Rate: 1.79%
Attention Index: 110 (10% fewer interruptions than avg.)
Imp. Types: National 96%, Local 3%, VOD/OTT 1%
In-network Value: $2,461,640
Out-of-network Est. Spend: $630,767
2) Russia-Ukraine war coverage, Fox News
Impressions: 242,192,498
Interruption Rate: 0.92%
Attention Index: 136 (36% fewer interruptions than avg.)
Imp. Types: National 100%, Local 0%, VOD/OTT 0%
In-network Value: $508,743
Out-of-network Est. Spend: $0.00
3) Bar Rescue, Paramount Network
Impressions: 239,231,011
Interruption Rate: 3.11%
Attention Index: 105 (5% fewer interruptions than avg.)
Imp. Types: National 96%, Local 3%, VOD/OTT 1%
In-network Value: $715,731
Out-of-network Est. Spend: $317,964
4) The Julia Child Challenge, Food Network
Impressions: 228,906,267
Interruption Rate: 1.29%
Attention Index: 111 (11% fewer interruptions than avg.)
Imp. Types: National 99%, Local 0%, VOD/OTT 1%
In-network Value: $885,300
Out-of-network Est. Spend: $25,481
5) Tournament of Champions, Food Network
Impressions: 210,752,399
Interruption Rate: 1.81%
Attention Index: 101 (1% fewer interruptions than avg.)
Imp. Types: National 99%, Local 0%, VOD/OTT 1%
In-network Value: $887,178
Out-of-network Est. Spend: $0.00
* Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands *
For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv.
Impressions: The total impressions within all U.S. households including National Linear (Live & Time-shifted), VOD plus OTT, and Local.
Attention Score: Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index: Represents the Attention of a specific creative or program placement vs. the average in its respective industry. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
Impression Types: Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.
In-Network Value: Estimated media value of in-network promos.
Out-of-Network Spend: The estimated amount spent on TV airing time for this promo's spots during a given date range.
National: Live: A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.
Local: A promo that was aired during a local ad break slot.
VOD: This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load).
OTT: On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).
