NBC Kicks Off NFL Campaign

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RELATED: Watch the "Back to Football" video clip

NBC Sports and the National Football League began a new
"Back to Football" campaign during Sunday night's Hall of Fame exhibition game.

The campaign features singer, songwriter and New Orleans Saints fan Harry
Connick Jr. singing "High Hopes," the tune made famous by Frank Sinatra.

As part of the campaign, Connick tells the story of the Saints' first Super
Bowl victory and the impact it had on the city, still recovering from Hurricane
Katrina.

The NFL regular season begins Sept. 9 on NBC with the Saints taking on the
Minnesota Vikings in a rematch of last season's NFC championship game. 

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.