NBC Streaming Channel Launches on Roku
NBC said its new streaming channel has launched on the Roku platform, ahead of the new fall season. Viewers can now stream all current series, plus a library with thousands of hours of available entertainment, via the NBC channel on Roku players and Roku TV models. All Roku customers will be able to log-in to the NBC channel to access day-after-air full episodes of the newest NBC fall programming, including, NBC notes, Best Time Ever with Neil Patrick Harris, Blindspot (pictured), Heroes Reborn, Truth Be Told and The Player.
Roku customers who authenticate through their pay TV provider can stream full episodes of returning favorites, including new Emmy winner The Voice, The Blacklist, Chicago Fire, Chicago P.D. and Grimm. Full episodes and clips of NBC late-night programing (Tonight, Late Night, Saturday Night Live) can also be streamed the next day.
"We want our shows available where our viewers are watching content," Rob Hayes, executive vice president of NBC Entertainment Digital, said in a release. "As consumers shift to connected devices, we are committed to working with platform partners like Roku so our fans and audiences interested in entertainment can discover, engage with, and watch our shows.” Alison Moore, GM and EVP TV Everywhere, NBCUniversal, added in the release: “The launch of NBC’s fall slate and inclusion of other great content on the Roku platform demonstrates our commitment to expanding digital platforms for fans to watch their favorite shows. Working with Roku to add NBC shows on connected TV’s is a huge step forward in advancing NBCUniversal’s TV Everywhere initiative.”
The NBC streaming channel is on Roku players and Roku TV models within the Entertainment category in the Roku Channel Store. NBC programming is also available on the NBC app on the App Store and Google Play.
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