NBC's 'This Is Us' Strikes Social Media Chord

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Last night’s tearjerker episode of NBC’s freshman series This Is Us was a big hit on social media, generating more than 1.3 million interactions on Twitter and Facebook from more than 800,000 unique accounts, according to Nielsen’s daily social content ratings.

USA’s WWE SmackDown! series finished second with nearly 200,000 social media interactions, followed by MSNBC’s The Rachel Maddow Show, Fox News Channel’s Hannity and The CW’s The Flash, according to Nielsen.

NBCSN’s live coverage of the Chicago Blackhawks/Minnesota Wild National Hockey League game was the most social live sports telecast for the evening, generating more than 109,000 Facebook/Twitter interactions, said Nielsen.

R. Thomas Umstead
R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.