American Airlines and NBC Universal have reached an agreement for inflight broadcast content starting March 1.
NBC Universal will produce four exclusive 90-minute programs each month for American, featuring content from numerous NBC entities for viewing on the airline's overhead main-screens and, where available, personal entertainment devices.
Variety reported the deal is for two years with an option on a third year. The programming will be branded "NBC Universal on American," supplanting CBS's "CBS Eye on American," which was seen on American for 10 years, the publication said.
NBC Universal will deliver a wide variety of hit television and film programming on American Airlines entertainment-enabled domestic and international flights. This includes American flights operated with Boeing 737, 757, 767, and Airbus 300 aircraft. As a seat-back audio and video on demand equipped aircraft, American's Boeing 777 will offer an abridged list of NBC Universal must-see entertainment.
Shows from NBC, USA, Bravo, Sci Fi Channel, Oxygen, MSNBC and CNBC will be in the monthly mix, as well as films from Universal Pictures and programming from NBC News, NBC Sports and other NBCU divisions.
Advertising sales, including exclusive sponsorships and in-flight product placements, will be handled by Brand Connections, which is based out of New York.
