NBCU Jumps Into Programmatic Pool

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Comcast’s NBCUniversal unit today said it launched NBCUx, a programmatic digital ad sales facility.

NBCU recently began offering its digital display advertising inventory programmatically to clients, including Target. The company says NBCUx will also offer its digital video and mobile content via a programmatic technology using a private exchange.

Programmatic technology enables buyers and advertisers to use data to target consumers with their ad campaign. Transactions costs are lower, but there is concern that commercial inventory and the content it appears in become a commodity, driving down prices.

Read more at B&Chere.

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.