NBCU Mulling $10 Price for Ad-Free Peacock: Report

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NBCUniversal is considering a $10-a-month subscription price for an ad-free version of its upcoming streaming service, Peacock.

According to paywalled news site The Information, NBCU’s top digital brass is also considering a $4.99-a-month version that would carry a limited amount of advertising.

It’s unclear as to whether Comcast and Sky pay TV subscribers would be subject to these fees.

Related: Jeff Shell to Take Helm of NBCUniversal in January

NBCU is set to unveil key details about Peacock at a New York investor event on Jan. 16.

The reported pricing strategy would be similar to CBS All Access, which charges subscribers $5.99 for an iteration of the SVOD service with limited ads, and $9.99 for a version with no advertising. Hulu, which is now controlled by ABC parent Disney, also costs $5.99 for an ad-supported version, and $11.99 for an ad-free service rendering.

NBCU is planning to launch Peacock in April.

Daniel Frankel
Daniel Frankel

Daniel Frankel is the managing editor of Next TV, an internet publishing vertical focused on the business of video streaming. A Los Angeles-based writer and editor who has covered the media and technology industries for more than two decades, Daniel has worked on staff for publications including E! Online, Electronic Media, Mediaweek, Variety, paidContent and GigaOm. You can start living a healthier life with greater wealth and prosperity by following Daniel on Twitter today!