NBCU Names Deirdre Brennan General Manager of Sprout

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NBCUniversal has named Deirdre Brennan general manager of kids network Sprout.

Sprout has turned over its executive team since the departure of network president Sandy Wax last year.

Related: Sandy Wax Named COO of Lieberman Research Worldwide

Brennan, who had been vice president of content at Corus Entertainment, will oversee oversee programming, marketing and business strategy at the 24-hour service aimed at pre-schoolers. She will report to Frances Berwick, president, Lifestyle Networks, at NBCU Cable Entertainment.

“Sprout is evolving and growing rapidly as we reinvent our business model to an originals-driven brand," Berwick said. "I’m thrilled to have a leader with Deirdre’s unparalleled experience drive this growth phase.”

Read more at broadcastingcable.com.

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.