NBCU Taps Director, Wireless Marketing

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Dan Bethlahmy, director of consumer marketing for Virgin Mobile, joined NBC Universal as director, wireless marketing, in the digital distribution group.

He is being charged with taking a trade/consumer marketing approach to pitching mobile delivery of NBCU content.

Also joining the expanding group are Tracy Kim, manager of digital products, and Emily Powers, manager, business development.

Kim comes from Next Jump, an Internet "rewards service," and Powers from New York University Business School, although her resume also includes National Geographic, HBO and InterActiveCorp.

John Eggerton
John Eggerton

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.