Another year, another record start to March Madness for CBS and Turner.
CBS and Turner’s exclusive coverage of the opening week of the 2015 Men’s Basketball Tournament averaged a 6.7 overnight household rating, the highest in the tournament’s history through the first Sunday.
The 6.7 rating is up 6% over last year.
The networks’ third-round coverage night over the weekend — which saw #1 seed Villanova get upset by North Carolina State on Saturday — averaged a 7.3 rating, up 7% over last year. The tournament has seen record ratings ever since CBS and Turner partnered in 2011 to carry all the games across four networks: CBS, TNT, TBS and truTV.
NCAA March Madness Live has also generated a record 54 million live video streams through Sunday, a 7% increase over last year.
