NCC Media has joined the Cable & Telecommunications Association for Marketing Corporate Initiative Partnership.
As part of its membership, NCC Media will participate in the marketing group's Advanced Cable Solutions Consortium, which works among its partner groups to influence product design, development and delivery advances, focusing on areas such as interactive advertising, EBIF and widgets, advanced on demand, and new multiplatform services.
"CTAM's work is extremely valuable to the growth and future of the cable industry, and we're proud to be affiliated with this influential and highly collaborative industry organization," said Andrew Capone, senior vice president, marketing and business development, NCC Media, in a statement.
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