National Cable Communications announced Tuesday evening that it has added
national spot-ad-sales representation of two cable news channels for a total of
19 reaching a combined 13 million cable households.
The additions are LNC5, serving 434,000 subscribers in Norfolk, Va., and Las
Vegas One, reaching 407,000 subscribers, NCC director of news sales Deborah
Cuffaro said. Both services are joint ventures of Cox Communications Inc. and
Belo Corp.
Such news services "provide a true local connection, while also offering
sponsorship/entitlement opportunities designed to creatively address an
advertiser's strategic goals," Cuffaro said in a prepared statement.
Of the 19 news channels repped by NCC, eight are Cox services and eight are
Time Warner Cable services. Belo is involved in four of those MSOs'
ventures.
