Netflix, The CW Sign New Exclusive Deal
Netflix and The CW agreed to a new streaming deal that will give the top streaming service exclusive rights to complete seasons of all of the network's shows.
Under the new deal, CW shows -- including Supergirl, which moved to the network from CBS -- will appear on Netflix eight days after the season finale airs. Under the old deal, they didn't appear until a year after each season had premiered.
Financial terms of the multi-year deal were not disclosed. Netflix's previous deal with The CW was worth $1 billion in 2011 and played a large role in keeping the fledgling network alive.
"Since the initial landmark deal in 2011, The CW's programming has enjoyed tremendous success and increased exposure through Netflix, and our new agreement not only continues but enhances this valuable relationship," said Mark Pedowitz, president of The CW. "The CW has positioned itself for the future by transforming into a true hybrid network, rooted in broadcast while fully embracing the digital and streaming habits of the viewers."
Read more at broadcastingcable.com.
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Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.