Networks, Microsoft to Take ‘Pulse’ of SOTU
Microsoft Pulse, a real-time voting platform run by the software giant, said it has partnered with CNN, MSNBC, NBC Universo and Telemundo to enable U.S. viewers to provide real-time feedback tonight during President Obama’s final State of the Union address.
During the SOTU, which gets underway at 9 p.m. ET, viewers will be able to tap into Microsoft’s platform (via smartphones, tablets or PC browsers) to vote on whether they agree or disagree with what the president has to say. Pulse lets participants respond continuously, allowing them to cast votes every five seconds.
The results will be shared in real-time during the live broadcasts by CNN and NBC Universo, and online via the digital live streams delivered by MSNBC and Telemundo.
Participants can cast votes at cnn.com/pulse or telemundo.com/pulse, or alongside the live stream at msnbc.com or telemundo.com.
Microsoft said this is the first time Pulse will be used by Telemundo and NBC Universo, two Spanish-language networks, and will mark the fourth consecutive year in which a major news network has used it during a SOTU address.
Microsoft Pulse (recently rebranded from Microsoft Bing Pulse), launched a self-service version of the platform in late 2014.
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