'The New Edition Story' Draws 4.2 Million Viewers
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Tuesday’s premiere episode of BET’s The New Edition Story belted out 4.2 million viewers, the network said Wednesday.
The first episode of the three-part series, which follows the lives of 1980s R&B group New Edition, was the most watched premiere for a BET original series since the 2012 season premiere of The Game, which drew 5.3 million viewers, according to BET.
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The New Edition Story also averaged 2.5 million adults 18-49 in its premiere. Including a simulcast on Centric, the episode drew 4.4 million viewers and 2.6 million viewers in the 18-49 demo, said the network.
Part two of the series premieres tonight, with the finale airing on Thursday night, according to the network.
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R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.