New Orleans Viewers Tuning In Bounce TV

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The first ratings that Bounce TV released since the network launched in September show significant viewership in the New Orleans market.

During December, Bounce TV posted a 0.4 total day local market rating, according to WVUE, the New Orleans station that airs the networks for African-American on its digital channel 8.2.  WVUE says the 0.4 ratings compares to a 0.2 for cable network TV One, which also targets African Americans. Also getting a 0.2 in New Orleans were Oxygen and BBC America. CNBC rang up a 0.1

Bounce TV has a 0.5 rating during the first week of January. Also getting a 0.5 rating for January are Comedy Central, CNN and MSNBC. 

"As a local station competing in a rapidly-expanding, multi-channel universe, our challenge is to find engaging ways to reach new viewers. Bounce TV has cracked that code for us," said Joe Cook, president and GM of WVUE, in a statement. "In an amazingly-short time, Bounce TV has established itself as destination viewing for the people of New Orleans."

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.