NewFronts 2016: Nat Geo Sets Digital ‘Mars’ Prequel
National Geographic marked its first NewFronts presentation with new digital-themed original series including its first Instagram show and a prequel to its Mars television show.
Emphasizing its ability to market and promote the National Geographic brand across multiple platforms, the network said it will launch later this year Before Mars, a digital short series that will serve as a prequel to National Geographic Channel’s Ron Howard and Brian Grazer-produced scripted series Mars, said company officials.
Nat Geo will also develop a video series for Instagram, MovING Pictures, that will capture its photographer’s experiences while on assignment in the field.
In addition, the company will launch The Moment, an initiative that will feature images from Nat Geo Photographers focusing on a particular subject. The initiative, which launches this fall, will run across such digital properties as SnapChat Discovery, Instagram, Facebook Live and Twitter, said Nat Geo.
The company will also create a virtual reality studio that will offer consumers a VR viewing experience featuring content from Nat Geo Channel, Nat Geo Wild and other media properties.
“Consumers and corporate partners alike come to use for our unparalleled access to the people and stories that are impacting our ever-changing world,” said National Geographic Partners CEO Declan Moore.
Nat Geo's list of upcoming digtial series includes:
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R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.