NFL on Fox Averages 19.7 Million Viewers for 2012; Down 2% From 2011
Fox's 19th NFL regular-season broadcasts averaged 19.7
million total viewers, down 2% from last year's 20.096 million.
LikeNBC, Fox's viewership declined for the third straight season, though it's still
the net's third-most watched season ever, according to Nielsen. Fox's
"America's Game of the Week" package still ranked as the most-watched
program on television with 24.8 million viewers, an No. 1 in with adults 18-49,
men 18-49 and men 25-54.
The NFL on Fox also averaged an 11.8 HH rating, its
second-highest, topped only by last year's 12.0 rating.
Fox begins its postseason coverage on Jan. 6, with the
Seattle Seahawks-Washington Redskins matchup at 4:30 p.m. ET.
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