NFL Net Gets Back with McCartney
NFL Network will debut Paul McCartney Backstage -- Super Bowl XXXIX Sunday, July 3 at 9 p.m. (EST/PST), the network said Monday.
The special will kick off with McCartney’s arrival five days prior to the Super Bowl, then take viewers through rehearsals, meetings, press conferences, wardrobe selection, interviews and his entire four-song set at halftime.
“We continue to bring our viewers unique and original content that helps to get them closer to the NFL and its marquee events,” National Football League vice president of programming Charles Coplin said in a prepared statement.
“The NFL halftime show is the most-watched event worldwide each year, and this exclusive, behind-the-scenes look is the added benefit to Paul McCartney’s performance,” he added.
Multichannel Newsletter
The smarter way to stay on top of the multichannel video marketplace. Sign up below.