Nick Kids Choice Awards Show Draws 7.3 Million Viewers

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Nickelodeon's annual Kids Choice Awards telecast Saturday slimed its way to a strong 7.3 million viewer performance.

The show, which was hosted by Jack Black and featured appearances by Miley Cyrus, Selena Gomez and The Black Eyed Peas, also garnered 3.5 million 2 to 11 year-old kid viewers, according to Nielsen.

This year's show performed slightly below last year's telecast, which drew 7.6 million viewers and 3.7 million kids 2 to 11. 

The telecast generated a record 200 million votes cast by viewers from March 7-April 2, across various online and mobile outlets, including Nick.com, Nick iPhone and iPad apps, TeenNick.com and Nick's Facebook page, said the network. 

The show was the most watched program on cable during the week of March 28 to April 3, easily besting two episodes of History's Pawn Stars, which averaged 6.7 million and 6.6 million viewers respectively, according to Nielsen.

R. Thomas Umstead
R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.