Children's network Nickelodeon has named Amy Hyland executive vice president, Nickelodeon Ad Sales-New York, and Justin Nesci senior vice president, Ad Sales Strategy and Technology Sales. Both will continue to report to Jim Perry, head of sales, Nickelodeon Group.
In her new role, Hyland, previously EVP of Ad Sales Strategy and Planning, will co-lead linear sales with Jeff Imberman, senior vice president, Ad Sales-New York; she will also have oversight for digital and direct response/paid programming sales.
Nesci, who had been SVP of Nickelodeon Digital Sales, will now also oversee the Ad Sales Strategy team, with responsibility for strategy, planning and analysis for new initiatives and business partnerships. He also will continue his role as head of the Technology Sales group.
"After two years overseeing sales strategy, Amy will return to sales, and after two years developing our digital sales business, Justin will leverage his background in the strategy role,” Perry said. “I’m confident that their continued leadership and relentless commitment to growing Nickelodeon’s ad sales business will result in exciting new partnerships.”
