The total number of television households in the United States (including
Alaska and Hawaii) is estimated at 106.7 million, according to Nielsen Media
Research.
The new universe estimate will take effect with the broadcast week of Aug.
26 through Sept. 1, 2002, meaning each national rating point will represent 1
percent of the total, or 1.067 million television households.
This figure, which is projected through Jan. 1, 2003, will be used for the
entire 2002-2003 television season.
The new estimate represents an increase of 1.2 million television households
from the 2001-2002 season.
The new universe estimates complete the incorporation of data collected in
the 2000 U.S. Census.
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