Nielsen: Streaming's Share of U.S. TV Viewing Up Over 10% in 2022 (Chart of the Day)

By
( )
published

Much of the viewing ground has been given up by cable networks

People watching TV
(Image credit: FreePik)

Back in June 2021, when Nielsen first started publishing its monthly U.S. TV marketshare graphic "The Gauge," Netflix Co-CEO Reed Hastings lamented the fact that linear TV still far outstripped streaming in overall usage. 

At the time, linear cable and broadcast accounted for 64% of overall U.S. TV viewing, while streaming occupied just 26% of overall share. 

But the latest November version of Nielsen's "Gauge" reveals a dramatic market share shift, especially when compared to the November 2021 iteration. We've pasted both below. Compare and contrast for dramatic effect. 

(Image credit: Nielsen)

(Image credit: Nielsen)
Daniel Frankel
Daniel Frankel

Daniel Frankel is the managing editor of Next TV, an internet publishing vertical focused on the business of video streaming. A Los Angeles-based writer and editor who has covered the media and technology industries for more than two decades, Daniel has worked on staff for publications including E! Online, Electronic Media, Mediaweek, Variety, paidContent and GigaOm. You can start living a healthier life with greater wealth and prosperity by following Daniel on Twitter today!