NEW YORK — Spanish-language television is alive and well, Telemundo president Luis Silberwasser declared at the Hspanic Television Summit here Oct. 22.
“You can see the demand for Spanish-language television is pretty significant,” he told interviewer and Noticiero Telemundoco-anchor María Celeste Arrarás during a session at Park Central Hotel in Manhattan.
Silberwasser added, however, that the reduction in immigration from Spanish-speaking countries has had an effect.
“Clearly there is a shift going on,” he said. “But it has opened also the door, for the number of bilinguals are growing. So for us it’s an opportunity."
He attributed Telemundo’s recent ratings success to original content and innovation, which help them reach the evolving Hispanic audience, including millennials.
For example, the network has launched “Telemundo Súper Series,” shows that differ from traditional telenovelas in that they have fewer episodes, higher-end production and pumped-up action. Súper series El Señor de los Cielos recently launched its second season and, to help audience members catch up, the network released a comic book summarizing season one as well as a digital push preceding the premiere.
“When you try to do something different at a high-quality level, I think Telemundo tends to win," Silberwasser said, "and I think the audience is able to see a shift in the marketplace right now."
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