LOS ANGELES- Odyssey Network
is the latest cable network to pursue both marketing and programming partnerships with its advertisers. The network last week hired Andrea Kolb as director of strategic partnerships and advertising sales. She had been account manager for ReplayTV Inc. Kolb will work with advertiser members of the Family Friendly Programming Forum, an offshoot of the Association of National Advertisers. Fox Family Channel recently mailed pitch letters to members of the Forum.
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