O'Rielly: Ad Platforms Under Assault at FCC
Ad platforms — wired, wireless, OTT — are in the crosshairs at the Federal Communications Commission, commissioner Michael O'Rielly said in a speech meant to warn the populators of those platforms at an Association of National Advertisers (ANA) meeting in Washington.
O'Rielly said while it was not his role to defend ad practices, he suggested it was not the FCC's role to undermine their platforms.
"From wireless and wireline Internet service providers to over-the-top video providers to traditional outlets and everywhere else, almost every media platform your companies use to advertise to consumers has come under assault recently at the commission," he said.
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Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.