Origin Sports Network Adds Series as Distribution Grows

Origin Sports Network Raycom Sports Gray Television
(Image credit: Raycom Sports)

Gray Television’s Origin Sports Network said it is launching its second original series--Origin Sports Portraits--following distribution deals that quadrupled its addressable audience size.

Portraits will look at colorful sports personalities, starting with Heisman Trophy winner and champion college football coach Steve Spurrier.

Origin’s first series, The Rise, featured conversations with sports figures talking about influences and moments that led to their athletic accomplishments. This month’s episodes will feature Herman Moore and Ralph Sampson. 

Also: Gray Television Forms Sports And Entertainment Ad Group

Origin Sports was launched in July on Xumo in the United States and The Roku Channel in Canada. It is also available on YouTube, Facebook, Twitter and Instagram.

Recent deals put the network on The Roku Channel in the U.S. and Samsung TV Plus.

The streaming channel is programmed by Gray’s Raycom Sports unit.

The network has adjusted its programming approach to align its classic sports programming with current events. For example Dec. 6 will be Heisman Week on Origin Sports, with games showing top performances by Bo Jackson, Matt Leinart and DeVonta Smith. Dec. 26 will be Bowl Week, with Justin Herbert’s 2020 Rose Bowl against Wisconsin’s Jonathan Taylor, Joe Montana's Cotton Bowl vs. Houston in 1979 and the 2017 Rose Bowl among the highlights.

“We are thrilled with the early growth of Origin Sports,” said Chad Swofford, VP of digital content at Raycom Sports. “In addition to our two compelling original content series, our responsive approach to programming has been well-received. Origin Sports’ agility has allowed us to give our audience historical perspective directly connected to what is happening in the sports world today.” ■

Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.