OTT Sub Revenue Seen Reaching $31.9B in 2019

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Subscriptions to over-the-top TV providers, such as Netflix and Amazon Prime, will generate $31.9 billion by 2019, up from about $8 billion in 2014, according to a new report from Juniper Research.

The report found that traditional broadcasters are facing increased competition as more services go over-the-top, allowing distributors like Sling TV to provide customers with a cheaper, tailored alternative to cable TV, driving the trend for cord cutting.

By 2019, Juniper says 84% of OTT subscriptions will be made via connected TVs. And it says that IPTV revenues are set to more than double between 2014 and 2019.

The research shows that consumers like OTT services because it allows them to see content when and where they want. Juniper also expects more OTT players to follow Netflix and YouTube in launching ultra-high definition services over the next two years, which will help the pickup of 4K TVs, which will become more affordable. 

(Photo via Ervins Strauhmanis's Flickr. Image taken on Sept. 19, 2014 and used per Creative Commons 2.0 license. The photo was cropped to fit 3x4 aspect ratio.)

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.