Outdoor Channel has launched an interactive consumer campaign.
“What Gets You Outdoors?” trades on social and digital elements that are aimed at striking up conversations/dialogue among outdoor enthusiasts. Launched in conjuction with the network’s presence as a pinnacle sponsor at the National Shooting Sports Foundation’s annual Shooting, Hunting and Outdoor Trade Show and Conference in Las Vegas this week, the initiative embraces the diverse interests that fuel the lifestyle – from bowhunting and flyfishing to cooking and camping, and beyond. The campaign was developed spotlight bold adventures, regional interests, personal achievements, stewardship, and traditions and innovations with the goal of becoming the go-to destination to foster a passion for the outdoors.
Outdoor Channel has created a microsite that aggregates all things outdoors at www.OutdoorChannel.com/WhatGetsYouOutdoors. The digital platform includes a social leaderboard that highlights the trending recreational activity of the moment pulled from Twitter posts that use the hashtag: #whatgetsyououtdoors. A corresponding activity map will mine the geographic locations of these tweets that leverage the hashtag to display a state-by-state snapshot of interests.
Moreover, #whatgetsyououtdoors-tagged photos and videos from Instagram, Twitter and Facebook will automatically stream into a gallery found on the site. Alternately, users can upload images directly via OutdoorChannel.com/WhatGetsYouOutdoors. And, a photo day will be chosen by the Outdoor Channel digital team based on the photo that best captures the essence and beauty of what inspires them to get outdoors.
“Outdoor recreation is an economic driver in the U.S. and we are the industry’s most ardent supporter. Through the introduction of ‘What Gets You Outdoors?’, we strive to become the epicenter of a social movement that is meant to generate connections between like-minded outdoor enthusiasts and to create a dialogue about our rich programming and popular talent,” said Jim Liberatore, president and CEO, Outdoor Channel.
