Outgoing CEO Bill Livek Buys $1.15 Million in Comscore Stock

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Retiring exec now measurement company’s largest individual shareholder

Bill Livek of Comscore at TV Week
Bill Livek (Image credit: JohnStaleyPhoto.com)

Bill Livek, who announced plans to retire as CEO of Comscore at the end of 2022, bought 600,000 shares of Comscore stock for $1.15 million, according to a filing with the Securities & Exchange Commission.

Livek purchased the shares on May 31 and June 1 for prices between $1.90 and $1.93 a share. He now owns 2.4 million shares of Comscore.

Comscore’s shares were up 12% to $2.17 a share in mid-day trading Thursday, making Livek’s stake worth $5.2 million.

Livek bought $1 million worth of Comscore stock in March, paying between $2.54 and $2.67 per share. The shares traded as high as $5 a share last June.

Livek is making the purchase as a demonstration of his belief that Comscore is going to come out ahead in the measurement and currency battle, based on recent wins and what lies ahead for the company, according to a spokesperson.

Livek joined Comscore when Rentrak was acquired by Comscore in 2016. 

He became CEO in 2019. ■

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.