‘Outlander’ Episode Sets Series Ratings Record

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Starz’s fantasy series Outlander continued to draw viewers in its third episode, setting a series record with more than 1 million viewers, network officals said.

The record audience for Saturday’s third episode premiere was up 39% compared to the first episode and up 12% from the second episode, according to Starz. Overall, Saturday's Outlander’s episode drew 1.7 million viewers including repeats and 2.4 million viewers over the total weekend on Starz.

Females encompassed the majority of viewers, with 1 million women tuning into Saturday’s episodes and its repeats accounting for 60% of all viewing, according to Starz.

R. Thomas Umstead
R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.