Representing advertising, promotion,
programming, production, distribution, marketing, research, investment and
technology disciplines, over 400 industry leaders from the U.S., Latin America
and Spain will convene at the ninth annual Hispanic Television Summit in New York
on Tuesday.
The event, presented by B&C and
Multichannel News at the Marriott Marquis New York on Sept. 20, will focus on
the burgeoning Latino community and how pay TV, broadcast, production
companies, ad agencies, advertisers, technology, audience measurement and
financial services are intersecting with it to drive myriad business
opportunities.
Among the highlights of the day-long
conference is a roundtable discussion, moderated by Multichannel News editor in
chief Mark Robichaux, with leading execs addressing the current state of the
business and their visions for 2012. Among the participants: Time Warner Cable's chief marketing officer
Jeffrey Hirsch; Steven Wolfe Pereira, executive vice president and managing
director of leading media agency, MV42; Ivan Bargueiras, the general manager of
U.S. Hispanic, Discovery Communications;
Fox Deportes general manager Vincent Cordero; Cinelatino and Pantelion Films chairman Jim
McNamara; and NuvoTV CEO Michael Schwimmer.
Additionally, Telemundo Station
Group president Ronald Gordon will share his perspectives about the continued
importance of local TV and how to keep it fresh and relevant for Hispanic
audiences, while MarÃa Elena Salinas, Univision's
host of weekly newsmagazine Aqui y Ahora and co-anchor of Noticiero Univision,
the network's nightly news program with Jorge Ramos, will address the importance of TV
news, especially coverage of the 2012 Latin Vote.
The
Hispanic Television Summit will also salute Monica Gadsby, CEO, U.S. Multicultural
& Latino America, Starcom MediaVest Group. The annual Award for Achievement in Hispanic TV is presented
to an individual who has played a significant role in the
financial growth of the Hispanic television business. For her part, Gadsby, leads
several Starcom Mediavest agencies that manage some of the largest Hispanic TV
media budgets for clients like P&G, Coca-Cola, and Wal-Mart, among them.
Elsewhere, there are a pair of
sessions surrounding the world of sports media and marketing. Ed Gold, State
Farms' advertising executive for media and sports sponsorship strategy, will
share the company's strategies and challenges for reaching the majority of U.S.
Hispanic TV households.
ESPN senior vice president of production
and distribution Traug Keller will chat with Mike Greenberg, co-host of weekday sports talk show Mike & Mike,
about new ways of delivering sports to Hispanic fans.
Jencarlos Canela, the star of
Telemundo's Más Sabe el Diablo, will be in the casa joining Post Foods senior
director of marketing Tony Shurman to discuss the success of a campaign that
used the star's appeal with Latina shoppers to significantly boost sales of Honey
Bunches of Oats cereal.
Attendees can also hear about the
latest developments in the realms of advertising, programming, promotion and
distribution with compelling panelists espousing an array of viewpoints:
*A Key to Revenues fort Hispanic TV
- Advertising & Audience: Here the panel
will examine ad strategies to effectively meet the increasingly sophisticated and varied Hispanic audience. The speakers: Kraft Foods vice president of sustainability and Latino marketing
Chris Montenegro McGrath; Telemundo vice president of integrated marketing
solutions Christine Escribano; Fox Hispanic Media senior vice president of
advertising sales Tom Maney; Caleb
Windover, senior vice president,
managing director of MV42; Antonio
Ruiz, partner, communications planning,
The Vidal Parternship; and Rentrak senior vice president of network sales, TV,
at Rentrak.
*It's the Content That
Matters-Increasing Revenues and Viewers by Improving Program Options: On this
panel, marketers, programmers and ad executives discuss the opportunity to leverage
various options for TV, notably cross-platform and on demand access, branded
entertainment and new productions. The speakers: ZO Multicultural president Lisa Torres; V-me
Media president and CEO Carmen Di Rienzo; Videorola general manager Jorge
Tanaka; Alberto Santini Lara, Azteca America's executive vice
president of programming; Somos TV COO
Jose Antonio Espinal; and Damaris Valero CEO, executive producer Animus
Entertainment Group.
*Attracting Loyal Consumers and
Viewers: The Art and Science of Acquisition, Retention and Tune-in Promotions: This session of marketing and promotional
executives will discuss best practices for attracting and retaining customers
and will share stories of successful "tune-in" campaigns. The panelists: Cox
Communications senior vice president of segmentation marketing Renata Franco;
Time Warner Cable senior director of target marketing Marisol MartÃnez de
Rodriguez; Verizon director of multicultural marketing Oscar Madrid; Hector
Placencia, senior director of DirecTV Mas and World Direct; Eclipse Marketing's
Karen Habib, the publisher of Nexos Latinos; and vice president of Univision On
Demand Laura Dergal.
*The Current Environment and
Competitive Trends for Network Distribution: Carriage of programming aimed at Hispanic
viewers has inherent challenges for both pay TV providers and programmers. The
following panelists will discuss the carriage landscape: Homer Gonzlez III, content
acquisition Comcast Cable; Univision senior vice president of distribution marketing
Jennifer Ball; Imagina U.S vice president
of programming Antonio Briceno; Super Canal executive vice president Marcos
Jorge; and Alterna TV general manager Clemente Cabello.
Click here for the complete agenda and registration info via fax or or online for the Hispanic Television Summit.
