OWN Shows Dominate Social Media Rankings
Social media was buzzing Tuesday about two OWN: Oprah Winfrey Network shows as part of a strong night for cable programming.
OWN’s The Have and The Have Nots drew 344,000 Twitter and Facebook interactions from 163,000 unique social media accounts to lead all television programs airing on Sept. 6, according to the Nielsen Social daily rankings.
RELATED: OWN President Erik Logan talks about the network's scripted series fortunes (VIDEO)
OWN’s premiere of the Winfrey/Ava DuVernay-produced drama series Queen Sugar was second with 209,000 interactions from 105,000 unique accounts, according to Nielsen. FX’s Atlantacomedy series premiere was third, followed by USA Network’s WWE series SmackDown! and NBC’s America’s Got Talent.
Univision Deportes’ FIFA World Cup 2018 Qualifying match between the United States and Trinidad and Tobago was the most social live sports show of the day, according to Nielsen.
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R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.