Oxygen Greenlights Eight Series Amid Transition to Crime Genre
Oxygen Media, expanding into the crime programming genre, said it has greenlit eight new series and acquired Dateline: Secrets Uncovered.
The new projects come from producers including BuzzFeed, Dick Wolf, Ice-T, Soledad O’Brien and Nancy Grace.
In connection with the network’s new focus, it unveiled a new yellow and black logo. Since becoming a crime destination for women, total day ratings are up 48% from a year ago among total viewers.
“This new slate has a great mix of high stakes real-time crime investigation and innovative formats that allows viewers to stay engaged from beginning to end with immersive storytelling,” said Rod Aissa, executive vice president of original programming and development at Oxygen Media, part of Comcast’s NBCUniversal. “It’s a real differentiator in our programming, and we’re thrilled to be working with some of the sharpest talent and producers in the genre.”
Read more, including descriptions of Oxygen's new series, at broadcastingcable.com.
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Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.