Paramount Plus Snaps New Spots as Super Bowl Nears

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First commercial airs during Steelers-Bills wild-card game on CBS

Peppa Pig and Josh Allen in a spot for Paramount Plus
(Image credit: Paramount Plus)

Paramount Plus is rolling out two new commercials as it prepares to stream the CBS Sports broadcast of Super Bowl LVIII.

The spots continue Paramount Plus’s pitch about having a “mountain of entertainment.”

The first spot will appear during CBS’s coverage of the Buffalo Bills-Pittsburgh Steelers wild card playoff game on Sunday.

The spot shows Decepticon Scourge from Transformers: Rise of the Beasts (voiced by Peter Dinklage) trying to show Bills quarterback Josh Allen who has a cannon for an arm. Other Paramount Plus characters in the lineup include Dora the Explorer, Peppa PIg and CBS Sports announcers Tracy Wolfson, Jim Nantz and Tony Romo.

Paramount Plus is keeping the wraps on its Super Bowl LVIII commercial — for now — which will air during the big game.

Paramount Plus and CBS are part of Paramount Global.

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.