Rentrak said it has nominated former Cablevision Systems marketing executive Patricia Gottesman to join its board of directors as Richard Hochhauser is retiring from the board effective Aug. 13, when the ratings-measurement firm holds its annual shareholders' meeting.
Gottesman is currently chairman of the advisory board of Ninah, the qualitative analytics and marketing science arm of Publicis Groupe, and is a member of the board of directors of World Wrestling Entertainment. She was CEO and corporate director of Crimson Hexagon from 2010-2012 and, before that, spent 29 years at Cablevision in numerous senior product, marketing and operations positions. She left the cable company in 2008.
“We are very excited for Patricia to join our team,” Bill Livek, Rentrak’s vice chairman and CEO, said in a release. “Her experience in social media, multichannel TV, advertising and analytics will be instrumental as we continue to provide superior products for our clients and grow shareholder value.”
“On behalf of Rentrak, I would like to thank Richard for his service over the past five years. His leadership and guidance were influential in transforming Rentrak,” Rentrak’s non-executive chairman Brent D. Rosenthal said in the release about Hochhauser. “He played a key role in the ongoing development of our strategic vision while at the same time maintaining a keen focus on corporate governance.”
