Peacock Offers Local News Playlists From NBC-Owned Stations
Stations, including WNBC New York and KNBC Los Angeles, eager to reach younger users
NBC Owned Stations has partnered with Peacock to make local news playlists available on the streaming platform. The playlists are available through Peacock’s ‘News’ tab. Audiences can access content produced by 11 NBC-owned stations, including WNBC New York, KNBC Los Angeles and WRC Washington, for streaming audiences, as well as local news headlines.
The initiative comes on the heels of new “digicasts” on several NBC-owned stations, including WCAU Philadelphia and WNBC New York. Other NBC and Telemundo stations will follow with their own later this year. The station group also launched NBCLX, a streaming local news network that targets younger viewers.
NBCLX is also available on Peacock.
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Michael Malone is content director at B+C and Multichannel News. He joined B+C in 2005 and has covered network programming, including entertainment, news and sports on broadcast, cable and streaming; and local broadcast television, including writing the "Local News Close-Up" market profiles. He also hosted the podcasts "Busted Pilot" and "Series Business." His journalism has also appeared in The New York Times, The L.A. Times, The Boston Globe and New York magazine.