Pew Study: News Stories Focused on Pro-Same Sex Marriage
Of nearly 500 news stories on same-sex marriage examined for
a
new Pew Research study, those focused on support outnumbered those focused
on opposition by about 5 to 1, whether those were opinion pieces or news
stories.
All told, of stories that aired March 18-May 12, while the
Supreme Court was debating the issue, 47% of stories focused on support, while
9% largely focused on opposition and 44% were "fairly even" or
provided no views at all.
Expressions of support in stories supporting classified as
supporting had to outnumber opposition by at least 2-1, according to Pew.
Among the cable news outlets, MSNBC led the list at 64%
supporting; 30% mixed, and 6% opposing, with CNN next at 39% supporting, 57% mixed
and 4% opposing. Fox came in at 29% supporting, 63% mixed, and 8% opposing.
"This study shows how same-sex marriage supporters have
had a clear message and succeeded in getting that message across all sectors of
mainstream media," said Amy Mitchell, acting director for Pew Research Center's
Project for Excellence in Journalism, in a statement. "In addition, many of the
events during the period studied, such as announcements by politicians and
state legislation, reflect movement toward same-sex marriage."
The report, from Pew Research Center's Project for
Excellence in Journalism, was a content analysis by researchers looking at news
media coverage of same-sex marriage from March 18 through May 12, 2013.
The study looked at a sample of on-air and print
outlets -- major newspapers, cable and network nightly newscasts -- and online
news sites, both mainstream and LGBT. This report was a part of Pew's LBGT in
Changing Times series.
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Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.